Reflecting the attitude of young India is Brand Bindass, and celebrating its spirit with an unique initiative is ‘Bindass Space Yatra’ a nationwide hunt for the first young Indian space tourist!

The lucky winner of this soon-to-be-started hunt will travel as a passenger on board RocketPlane XP, a commercial flight, into space.

Brimming with delight, Zarina Mehta, CEO, Bindass, swears by the free, fun spirit of the initiative. She says, Brand Bindass extends a once-in-a-lifetime offer to our audience.

The idea of presenting young India with a chance to travel into space is a truly bindass thing to do. It showcases our brand in its totality it is fun, frank, fearless and values freedom in all its forms.

In fact, the idea of becoming a space traveller has inspired not just the young Indian, but even our Bollywood brigade! Says actress Shilpa Shetty,

It is an unique idea to send a person into space, and not offer the usual trip to Goa.

Calling this a lifetime opportunity, actress Kangana Ranaut says, This is something that most of us have always dreamed of but never had the means to fulfil. UTV’s new venture, Bindass, takes the leap in giving its viewers an out-of-the-world experience! Should I say, Bindass ho jao, space trip ghoom aao!

Aspiring to set foot on the Moon itself, filmmaker Madhur Bhandarkar says, The whole idea of sending a common man into space is so bindass and fun! Wish Bindass takes me to the Moon soon!

Actor R Madhavan finds this a totally spaced-out experience and highly aspirational. He says, The winner will be lucky to enjoy this out-of-the-world moment.

Inquiring about the competition details, actor Boman Irani is excited about this unbelievable, truly out-of-the-world idea.

He quips, Now, I need to stop giving quotes and find out the details because I would fight like crazy to catch this flight to space. Hats off to Bindass for thinking this big.

Sparking an innovative entertainment trend, Brand Bindass has been launched by UTV along with Malaysia-based media company Astro Measat.

Offering an entertainment and leisure space-bouquet of television channels, mobile, web, gaming, merchandising, retail and nationwide ground events, Brand Bindass promises 360 degrees of wholesome entertainment.

So, get soaring!

- timesofindia